Generosity Language
Business Giving
Business giving and activities that support local communities
Cause Related Marketing
A marketing strategy to promote the business’s support of a cause
Collective Impact
Group impact achieved by working in collaboration
Corporate Social Responsibility
Corporate responsibility leading to more positive impacts
Crowd Funding
Large quantities of small donations, typically through the internet
Donation
A gift of cash, goods or services to a cause of interest
Ecosystem
Connection of all networks within the generosity sector
Foundation Grants
Non-profits established by companies to make annual donations
Generosity Sector
Philanthropic individuals, organisations and initiatives
Gifts-in-kind
Donation of goods and services rather than money
Payroll or Employee Giving
Authorised deduction from each pay to give to charity
Pro Bono
Professional work undertaken voluntarily and without payment
Scholarship
Financial award for a student to further their education
Social Enterprise
Businesses applying strategies to improve society rather than profit
Social Impact
How an organisation’s actions affect the surrounding community